Whether you should opt for copywriting or content writing depends on you and your business goals. Both disciplines have their individual advantages in terms of purpose. However, research results have shown that the perfect combination of both gives the best long-term performance.
With every sentence, each content writer faces the same obstacles — producing engaging content that people'll want to read. And that's a fact; not a myth made up to make content writing look more special than it is.
After the conclusion, I researched content writing and read almost every article and book I could find. Quite an unpleasant surprise to find out I knew nothing about it. The little handbook they sent represented just a small portion of advice.